It’s all about you, and it’s about you making it not about you.
Your team doesn’t know all the things being a Coach puts on you. Your team sees only how you respond, and in many cases they think your response is about them. So, you see, it’s complicated, but also simple.
You must be clear on what they need to be and do in order to be a part of this thing you are leading.
So, it’s not about you because it’s all about what you’ve built and how you show your people around. Work on it.