We admire the people who have “made it,” been “successful”: make the most money, have the most happiness, win the most games…
We point to those people as role models, teach their tactics, employ their strategies, read their books. Usually we’re fired up and maybe it even works for a time. However, we seldom can bring their stuff into our stuff at a level that really makes a difference for us because we have to think about using someone else’s language. The time it takes to translate makes it stilted and removes the flow and often the efficacy.
Create your own dictionary and teach the language to your people. Once everyone in your organization speaks the same language without exception and looks at the world through the same lens you’ll be able to take big steps.