About Kris: How This Came To Be…

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After 25 years coaching college athletics, 500 wins and what felt like a “good career”, our program was lacking luster and I found myself giving myself reassurance with a refrain of “we’re good”.

A friend asked me, “ARE you good?”, and in a moment of clarity I asked myself and found an answer I didn’t like.

No, we were not good.

I needed a coach.

Having one in my world changed me, changed my coaching and made my program and teams better.

A lot better.

The best professional athletes and musicians–even politicians and doctors–have coaches.

They act simply as set of eyes and ears, or to stay up on the latest techniques and certainly to ask the tough questions that allow those pros to succeed.

Why don’t most professional college coaches have coaches?


Athletics Administrators

Do you have new or young coaches who have not been trained as recruiters?

Do you have teams in your department who you think might be underperforming, and feel frustration in the fact that you don’t know for sure?

Do you have coaches that you wish you had spent more time with when they were new hires, and now it feels too late?

Was your coaching career short, or non-existent, and you fear lack of credibility with your coaches?

You know what you want but don’t have a consistent and effective on-boarding system?


Do you feel as if you work really hard and don’t get the traction or movement you think you deserve?

Do you have a “what do I do next?” feeling in the recruiting process?  Do you have too many prospects? Not enough? Not the right ones?

Is recruiting the right athletes painfully taxing and proving to not be really effective?

Do you plan team meetings to talk about expectations, standards, values, vision, mission, etc., and find yourself spinning wheels in a “we talked about this!” world?

Do kids quit the team or leave school?

Sometimes it feels like no one gets it?


Through implementation of well-documented and structured frameworks, strategies and tactics that we can use to “coach” ourselves, I help coaches and leaders put their own voice and values into systems that lead to greater efficiency and lessened anxiety in their programs.

I’d love to hear from you.  Fill out the short form below, or call or text directly.

Kris Herman